So I want to sell a few things on eBay and I’m just baffled that some things (such as an Apple iPhone 3GS 16GB used) sold for 2247 dollars.

That auction had no real "store" feel to it. Would you rather buy from someone that simply typed what it was and didn’t explain about shipping or returns, or someone that explained all that? What I’m getting at is that if I have a layout with everything defined, does it feel too much like a store?

What other tips do you have?

Thanks.

You don’t necessarily need a store feel, but you need to provide all of the information you would expect to see and want. It’s basic common sense 101 and good business practice. However, many eBay sellers are ‘less than professional’ as you well know.

Be honest and accurate in your descriptions – One-sentence descriptions are for lazy sellers. One paragraph should be sufficient for most items. My general guideline is the more expensive (read higher priced) an item, the more you should ‘talk it up.’ It won’t be time wasted. Use lots of adjectives in your descriptions. Adjectives make prose and your items come alive. Without them, prose is dull and your items less appealing. Just add a little ‘sizzle’ and even have a little fun with it. In short, make your descriptions stand out above the crowd.

Mailing costs or ability to calculate the cost of shipping.

Note when items are ordinarily mailed, e.g. once a week on Tuesdays or twice a week on Mondays and Fridays, etc.

GOOD PICTURES (can add 10% to 15% to closing prices)

Including one picture is a MUST, more pictures for higher priced items. Make sure your pictures are clear. There are far too many pictures on ebay that are dark. If prospective buyers can’t see your items clearly, your items, more than likely, will not fetch the closing prices they deserve. To remove darkness, use any photo editor to add some brightness and a wee bit of contrast.

Eliminate clutter. Prospective bidders don’t want to know what kind of cereal you eat or what kind of kitchen table or bedspread you have. Use a SOLID backdrop when taking your pictures as you want to focus all of the attention on your item. In short, the one and only thing you want in your picture is the item being sold. A SOLID white or light blue backdrop is best. However, there are certainly items that won’t show well on a light backdrop. In these cases, use a darker backdrop. And for gosh sake, don’t even think of using a plaid blanket as a backdrop for your pictures as I once saw on ebay. You should also crop the photos in your photo editor.

TIPS TO MAXIMIZE PROFITS:

Do not limit your auctions to one country. SELL WORLDWIDE. The reason is elementary. You now have access to the largest market ebay has to offer. Limiting your auctions to only one country also limits your potential profits. A basic business tenet is, ‘the greater the potential market, the greater the potential to maximize profits.’ But do note in your listing that PayPal is the only form of payment you will accept from overseas bidders/buyers. Through experience, you will learn that there are certain problem countries. Italy seems to be one of them. Mail sent to buyers in Italy very often ‘mysteriously disappears.’ If this is the case, just note in your listing you sell to all countries EXCEPT (name(s) here).

However, if you decide to limit sales to only one country, such as the USA, never say NO when you receive an email asking if you would ship to Taiwan, Germany, Australia or wherever. The reason is that you have a ‘FISH ON THE HOOK!’ This person will bid! When he or she does, this may force a previous bidder to enter another, higher bid or force later, first time bidders to come in with higher bids. So always say YES to these emails if you want to maximize your profits. But do say that PayPal is the only form of payment you will accept from these overseas bidders

Avoid selling ‘nickel and dime’ items. People who list and sell a steady stream of items that close for $5 or less are wasting their time. Less expensive, similar items ($5 or less) are best sold as a group to save time. If you have a large number of these cheaper, similar items, divide them up into sub lots of three, four or five.

More expensive (higher priced), similar items are best sold individually to maximize profits. There are ebay ‘vultures’ who just love to swoop down on similarly grouped items in one listing. When they win these auctions, they turn around and sell the items individually and, in most cases, get one and a half to 2 times and sometimes three times what they paid for them on an average item basis. I know this works. When I had more time (read unemployed), I was one of these ‘vultures.’ This is one of those situations where the parts are worth more than the whole. However, do be cautious if you venture into this arena. You have to know your merchandise. Stay in those areas you are familiar with. You can’t jump in blindly to any and every auction that has grouped items.

If you can buy a large lot of similar merchandise for $100 to $300 and turn it around for $150 to $900, it works out very nicely, indeed! Most buyers of these large lots will be vultures as well so you could be ‘butting bids.’ Keep in mind that the higher the closing price at ebay, the less your profit on the turnaround. It’s not an exact science and it does take a little experience to really know what you’re doing but you can’t be afraid to go out on a limb. That’s where the fruit is. When I see an auction of grouped items it tells me loud and clear that the seller is far more interested in getting rid of their stuff the quickest, easiest way possible and ‘be done with it’ rather than in making a decent profit or profit at all.

If you wish to do your listings offline, download the Turbo Lister program free from eBay. You can then upload them ‘en masse’ anytime.

Note your return policy

Tha’t about it. Good Luck!